What is a post-purchase upsell and how it helps boost your revenue with no effort from you or your customers

Post-purchase upsells in Checkout X

Upselling is a strategy to increase your Average Order Value (AOV). Checkout X’s post-purchase upsell feature allows you to offer an upsell to customers after they complete their order. This way you increase your AOV without distracting your customer before they purchase. The idea is to persuade shoppers to buy more than they were originally planning by showing the upsell at just the right time.

Since the customer has already added their shipping and payment information, they can buy additional products with one click and get charged automatically.

Example:

• Customer purchases a cool 🏄 SHARK Surf on checkout
• An upsell with an exclusive offer of a 🩱 Swimsuit and 👕 T-Shirt appears
• The shopper has two options: to decline the upsells or to purchase one or all of them. They decide to click on Purchase without the need to add any address or payment information again.
• Done, you just made an extra sale (or even more possibly)!

📝 Note*:** Your customer will see the next upsell offer no matter if he clicks the “Purchase” or “No, thanks” buttons. That is how they will see all of your upsell products. Learn more about how to create your first upsell* 👉 here.

How payments work with post-purchase upsells

Using credit card, cash on delivery, or bank transfer as payment methods

Using these payment methods, your customer will have a seamless interaction and can buy your upsell products with one click. This helps increase the post-purchase upsell conversion rate even more since customers don't have to enter their payment information again.

Using Paypal, Sofort, Bancontact, iDeal, Klarna payment methods

Using these payment methods your customer will have two interactions with the PSP (Payment service provider):

1. Confirm their product
2. Confirm all the upsells they decided to buy