Track your conversions and checkout events with the TikTok Pixel

How does it work?

Understand the customer behavior of TikTok users who shop from your store with the new TikTok Pixel in Checkout X. Track your conversions, add to cart events, and more to measure the success of your TikTok ads and optimize your campaigns. This will help you understand what part of your store revenue is coming from TikTok so you can adjust your ad spend and make better advertising decisions.

The TikTok Pixel integration will track the following events on the checkout page before and after a purchase has been made through it:

• Initiate Checkout
• Add Payment Info
• Complete Payment

How do I set up the TikTok Pixel?

Set up the Pixel in TikTok Ads Manager

Create or log in to your 👉 TikTok Business Account, then follow these steps:

1. From the menu in the top select Assets.
2. Choose Event.
3. In the Website Pixel field select Manage.

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4. To create a new pixel click on Create Pixel.

5. Set a Pixel Name.

6. Choose the option Manually install the pixel code in the installation type section > click on Next.

7. Set the Developer Mode for your event rules > click on Next.

8. Scroll down to the Confirm button and click it.

9. Copy the ID from the Events Manager.