Your checkout was just updated! See the new design, features, how we're driving your conversion rates higher than ever.

Checkout X has been quiet for a while. But there’s a reason for that.

When CEO & Founder, Rus built the app in the first place he and the team never expected such rapid growth. After onboarding thousands of merchants who succeeded in making their stores more profitable, we still didn’t feel 100% happy with the product. The team always felt like Checkout X could be improved to drive even better results and add more value.

So, a few months ago, we decided to rebuild our entire core functionality and refactor the checkout & post-purchase upsell experience. Now it’s time to unveil the brand new Checkout X design and architecture that empower your online store to sell faster than ever.

Why fix what already works?

First, let’s explain the reason why Checkout X had to be rebuilt.

There’s a general rule of thumb in software development that your product has to be rewritten and refactored every 3 years. This helps you keep it clean of legacy code that slows down iteration, updated with the latest tech to maximize performance, and simpler to build new and more stable features faster.

• The checkout design had to be revamped with a more modern style. We wanted to give your checkout a fresh new look to provide online shoppers with a premium buying experience.
• Since Checkout X came to WooCommerce from Shopify, we saw a lot of new copycats emerging. The new design is also our way of differentiating our product from imitations of our own checkout.
• We wanted to simplify the checkout design as much as possible for two main reasons: Make it easier for customers to finish orders much faster and to make room for more advanced upselling functionality in the future to let you drive even more extra revenue.
• The user experience of the post-purchase upsells had to be improved so customers feel more inclined to add more of your products to their orders.

So, we decided that some of the functionality in Checkout X had to go to make way for new and more cutting edge technology. The goal is to make the checkout and upsell flow as high-converting as possible.

We want to keep eliminating all friction to make it even easier for customers to order and for merchants to sell more. All of that is now done with a brand new, improved design that gives your store a contemporary online shopping experience.

Here’s what had to be deprecated and why:

• The scarcity timer on the checkout page. A widely requested feature by merchants, that we introduced into the checkout. In general, it's proven that scarcity can be a very effective tactic to improve conversion rates in some cases, however, it seemed to backfire in the checkout.Our aggregated data across thousands of stores both with the scarcity timer on and off showed some shocking stats. Across the board, stores that don't use the scarcity timer had a much higher conversion rate (10%+ higher). We believe our merchants come to us for great conversion rates and to make decisions for your checkout, to us Data is King. 👑Still, we won't stop experimenting to leverage the scarcity principle in your favor in other places, for example the new upsell limited time window.
• Braintree Payment Gateway. Each gateway we support requires active maintenance. Since Braintree wasn’t popular among merchants using Checkout X, we prefer to invest our development time on building and supporting features that benefit everyone.
• Criteo Remarketing. The reason we removed Criteo is the same as Braintree. It doesn’t seem to be a popular service among Shopify or WooCommerce merchants, so instead of supporting something that’s not used, we decided to drop all the weight we could and deprecated the integration.
• Algolia Places (Replaced with Google Maps). Algolia Places is a great product, however, Algolia will stop supporting it soon. This means an alternative is necessary to help your customers finish orders faster with auto-fill for the checkout fields. We're introducing Google Maps Autofill instead.
• Old architecture and legacy code. The original app was designed for Shopify, but now Checkout X has bigger plans. For that, we had to remove the existing code and rebuild the entire architecture to eliminate limitations and make the platform lighter, more flexible, and easier to expand.