Set up your cart abandonment flow with Mailchimp by activating it on Checkout X and installing ShopSync on your Shopify store

Checkout X gives you several options to choose from for setting an abandonment cart. One of them is our own cart abandonment builder. But the most popular and used one for this purpose is Mailchimp.

Using Mailchimp gives you access to creating advanced email funnels, detailed metrics on your emails performance and a powerful visual editor which is drag and drop for creating quick email designs and the look and feel of your emails. Find out more of Mailchimp’s benefits by checking out their page.

How Checkout X’s Mailchimp integration works

**Checkout X works on top of your Mailchimp <> Shopify connection.**If you haven't connected Mailchimp to your Shopify store already, you can use the ShopSync application. Click here to read more

**Sending cart abandonment email.**When a customer enters his email address on your checkout and abandons it without buying anything from you, Checkout X will save the email and give it to Mailchimp, so that the automatic cart abandonment email from Mailchimp can be sent.

The automatic abandonment cart email will be sent to your Mailchimp Queue in 15 mins after the cart abandonment action is triggered.

Checkout X works with automatic cart abandonment emails, which you can set up in Mailchimp.

Cart Recovery MetricsYou need to know that when using a 3rd party integration like Mailchimp with Checkout X your cart abandonment metrics and emails will appear in Mailchimp, not Checkout X!

1.Creating a cart abandonment campaign in Mailchimp

**I have a cart abandonment campaign in Mailchimp and I use it in Shopify.**If you already set up a campaign in Mailchimp and use it in Shopify, you can skip this step and go to the next section, finding out how to connect Mailchimp integration in Checkout X.

**I don’t have a Mailchimp cart abandonment campaign.**Our checkout will provide Mailchimp with your customer’s email so that Mailchimp can send the automatic cart abandonment email. That’s why we will first set up a cart abandonment campaign and after that connect Mailchimp integration in Checkout X.

https://checkout-x.intercom-attachments-7.com/i/o/209357798/769d204b98f6362a931d7790/SwZj1xxkboOc-3dK7HWoBdPxB5VYvLXOXUgbW0VXZWKOXPUU1Oq2FFYH4Hfa7fC8TUy93eBUcMP85BaVvxfzGXUrlLj1iHqqehsqb7JDMBFL853B7LONUqFPdmTavvm2KIKY7h5m

Step 1: Log in to your MailChimp account or create one if you don't already have an account.

Step 2: When you log in you will see a button Create Campaign on the menu above.

Step 3: Select Emails to set up your automated emails.

Step 4: Turn on an abandoned cart email.

Step 5: In the section Single Email add a campaign name and select your store in the fields below. When you are ready, click the Begin button. You can use the Email series option as well.

Step 6: Done! Now let’s connect Mailchimp with Checkout X!

Differences between cart abandonment email and cart abandonment series