Connect Checkout X to your Google Ads account to run campaigns

In order to run effective Google Ads campaigns, you need to connect your checkout to your Google Ads account. To do so, follow these steps:

Step 1: Open your Google Ads account.

Step 2: Click on the Tools and Settings button above > find the Measurement section > go to Conversions

Step 3: If you don't already have any conversions, click on the + button to add a conversion.

Step 4: You need to choose the Website conversion type.

Step 5: There are a couple of options you could choose to create a conversion action for your website. To track the purchases on your shop, you will need to create a conversion event for Purchase. Here are the options that you could select:

• Choose Category - Purchase
• Add Conversion name - Purchase
• In the Value section choose Use different values for each conversion
• In section Count - click on Every
• Make the settings of the last fields the deffault ones as it is snown on the screenshot below.

Click on the Create and Continue button.

Step 6: If you want to track how many people reached the checkout page, you will need to create one more conversion. Again, please click on the + button to create new conversion.