Facebook Ads Pixel allows you to track and monitor conversions coming from Facebook Ads

How does it work?

You can integrate a Facebook pixel with Checkout X to help you understand customer behavior and traffic. A Facebook pixel collects data about how customers are using your online store pages so that you can more effectively plan your ad campaigns to find new customers. The integration will work along with the e-commerce’s FB Pixel integration and will track different standard events.

Here are the events that the pixel will track:

Events tracked on both e-commerce platform and Checkout X pages:

  1. View content

The e-commerce platform allows you to track these events:

  1. Add to cart

Checkout X allows you to track these events:

  1. Initiate Checkout
  2. Add Payment Info
  3. Purchase

How can I set up the integration?

Connect your custom domain in Checkout X

❗ Important: This step is essential to be able to continue with the Facebook Pixel setup and be able to track the information properly with the integration. Learn how to create your custom domain here.

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I have a Facebook Ads Pixel and I use it in my e-commerce platform

If you already set up a pixel in Facebook Ads Manager and use it in Shopify/WooCommerce, you can skip the next two steps and go to the last section, finding out how to connect Facebook Pixel integration in Checkout X.

I don’t have a Facebook Ads Pixel.

STEP 1: First, you need to create your Facebook Ads Account and from there to create your Facebook Pixel following these steps: