Track and measure your Pinterest conversions with the Pinterest Pixel tag
How does it work?
You can integrate Pinterest Ads Tag with Checkout X to increase brand engagement. The Pinterest Tag allows you to measure how effectively your ads send traffic to your website. You can use the tag to:
- Keep track of conversions - see what people do on your site after engaging with your Promoted Pins.
- Measure campaign performance - get the data you need to evaluate campaign success, including return on ad spend.
- Build new audiences - find people who have visited a specific page or taken a desired action on your website, and build a customer list for your next campaign.
How can I set up the integration?
Set up the Tag in Pinterest Ads
Create or log in to your Pinterest Ads Tag account, then follow these steps:
- Go to Ads.
- Select Conversions.
- In the Manage Pinterest Tag section click on Install the Tag. You will see your Tag ID in the pop-up window.
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Connect the Pinterest Ads Tag to your ecommerce platform
This step is optional.
- From the same pop-up window choose Add code using a Partner Integration.
- Select your ecommerce platform and log in to it.
- Go back to the Pinterest Ads account and click on Continue. Then, follow the steps to install the Pinterest application in your store.
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Connect the Pinterest Ads Tag to Checkout X